Pupstyle Ops

OVERVIEW

INVENTORY

SALES

MARKETING

Overview

Compare:

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Total Revenue

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Total Ad Spend

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Revenue vs Ad Spend

Key Metrics

Total Orders

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AOV

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Avg order value

MER

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Revenue / Ad Spend

ROAS

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All platforms

CPA

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Cost per purchase

Gross Profit

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Revenue – COGS

Gross Margin

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Gross Profit %

Net Profit Margin

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(Rev – Spend) / Rev

Settings

Desired Weeks Cover wks All Categories Lead Time wks Saved

Category overrides

Set per-category lead times. Leave blank to use the global default.

Inventory (– of –)

Sales period:

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Grouped Show Variants Sort

		VARIANT			INC	STATUS	STOCK COVER		AVG DAILY	SELLS OUT IN

Filter by category:

Sales % SOH %

Compare:

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Total Revenue

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Units Sold

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Avg Revenue / Day

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Top Category

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Revenue over time

	CATEGORY	VARIANT

GMROI sales period:

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New Customers (This Month)

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Median Days to 2nd Order

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Best Entry Category (LTV)

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Repeat Purchase Rate

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customers with 2+ orders

New Customer Growth (Month over Month)

* Customers whose first order in the selected window falls in each month. Current month is partial.

Cohort Retention Grid

% of customers who placed at least one order in each month after their first purchase. Each row is an acquisition cohort.

Days to 2nd Purchase

Distribution of days between a customer's 1st and 2nd order. Use this to time win-back email flows.

Entry Category → Customer LTV

Which category a customer buys first predicts their lifetime value. Registered customers only.

FIRST CATEGORY	CUSTOMERS	AVG LTV	AVG ORDERS	30-DAY RETENTION

Gross Margin Return on Inventory (GMROI)

GMROI = Gross Margin ÷ Current Inventory Value. >1.0 means each $1 of stock generates >$1 gross margin. Requires cost prices set in Shopify.

PRODUCT / CATEGORY	REVENUE	GROSS MARGIN	GM %	INV VALUE	GMROI

No cost data found. Set cost prices on variants in Shopify admin to enable GMROI.

Compare:

Click Load Ads Data to see combined totals across Facebook and Google.

Total Spend

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Total Revenue

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ROAS

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CPA

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Conversions

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CTR

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CPC

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Platform Breakdown

PLATFORM	SPEND	REVENUE	ROAS	CPA	CONVERSIONS	CTR	CPC

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Total Spend

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Revenue (Attributed)

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ROAS

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CPA

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Purchases

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CTR

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CPC

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Campaign Breakdown

CAMPAIGN / AD SET	SPEND	REVENUE	ROAS	CPA	PURCHASES	IMPRESSIONS	CLICKS	CTR	CPC

📊 Platform Performance Trends

Daily Breakdown

DATE	SPEND (AUD)	REVENUE (AUD)	ROAS	CPA

🎨 Top Performing Creative Analysis

Best Performing Creatives

CREATIVE NAME	CAMPAIGN	SPEND (AUD)	REVENUE (AUD)	ROAS	CTR (%)	PERFORMANCE INSIGHT

⚠️ Worst Performing Creative Analysis

Underperforming Meta Creatives Requiring Action - 30 Day Timeframe

CREATIVE NAME	CAMPAIGN	SPEND (AUD)	REVENUE (AUD)	ROAS	CTR (%)	PERFORMANCE INSIGHT

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Total Spend

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Revenue (Conv. Value)

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ROAS

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CPA

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Conversions

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CTR

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CPC

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Campaign Breakdown

CAMPAIGN / AD GROUP	SPEND	CONV. VALUE	ROAS	CPA	CONVERSIONS	IMPRESSIONS	CLICKS	CTR	CPC