Set per-category lead times. Leave blank to use the global default.
| VARIANT | INC | STATUS | STOCK COVER | AVG DAILY | SELLS OUT IN |
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| CATEGORY | VARIANT |
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* Customers whose first order in the selected window falls in each month. Current month is partial.
% of customers who placed at least one order in each month after their first purchase. Each row is an acquisition cohort.
Distribution of days between a customer's 1st and 2nd order. Use this to time win-back email flows.
Which category a customer buys first predicts their lifetime value. Registered customers only.
| FIRST CATEGORY | CUSTOMERS | AVG LTV | AVG ORDERS | 30-DAY RETENTION |
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GMROI = Gross Margin ÷ Current Inventory Value. >1.0 means each $1 of stock generates >$1 gross margin. Requires cost prices set in Shopify.
| PRODUCT / CATEGORY | REVENUE | GROSS MARGIN | GM % | INV VALUE | GMROI |
|---|
No cost data found. Set cost prices on variants in Shopify admin to enable GMROI.
| CAMPAIGN / AD SET | SPEND | REVENUE | ROAS | CPA | PURCHASES | IMPRESSIONS | CLICKS | CTR | CPC |
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| DATE | SPEND (AUD) | REVENUE (AUD) | ROAS | CPA |
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| CREATIVE NAME | CAMPAIGN | SPEND (AUD) | REVENUE (AUD) | ROAS | CTR (%) | PERFORMANCE INSIGHT |
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| CREATIVE NAME | CAMPAIGN | SPEND (AUD) | REVENUE (AUD) | ROAS | CTR (%) | PERFORMANCE INSIGHT |
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| CAMPAIGN / AD GROUP | SPEND | CONV. VALUE | ROAS | CPA | CONVERSIONS | IMPRESSIONS | CLICKS | CTR | CPC |
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Hi! I can answer questions about your Pupstyle store data.
Load a dashboard tab first, then enable "Include data" to give me context.